I’ve spent my career in advertising as a creative director and copywriter, so my professional life has centered on helping my clients attract more prospects, sell their products, and build repeat business.
Truth be known, my real passion is psychology, that is, the hows and whys of the way people think and behave. In a nutshell, that’s really what advertising is all about – a solid understanding of human nature and clear communication.
I can honestly say that every day has been an adventure, and the work, if you could call it work, incredibly fulfilling. Challenging, too, because the prize in marketing and advertising goes to those who understand psychology and communication best.
Recently I read a book by a college professor of business. In that book, “How Will You Measure Your Life?” author Clayton Christensen took the concept of marginal costs in business and applied it to marginal thinking in an individual’s life.
As I was reading, it occurred to me that quite a few of the ideas and thought processes that business people utilize can be applied in any number of ways to solve personal problems. And not just problems. Creative ideas can be used simply to make life more comfortable, pleasant, interesting, and satisfying.
That’s how All Things Clever began. It’s a blog that looks at everyday problems and situations from a slightly different perspective. Much of the subject matter will come from business, but I’ll also share some of my personal observations in hopes that you will find the solutions both interesting and practical.
My first post appeared at the beginning of 2013 and I’ll keep adding two or three a week. I don’t think I’ll ever run out of material because there are so many ways we can improve our lives.
Hope you enjoy, and if you have helpful suggestions to add, please do.